Activity Report

Ritual
Ritual
@ritual
Followers: 414,469Posts: 2,806Following: 1,382
Makers of the #1 Best Selling, Clinically-Backed Prenatal‡ and other science-backed daily essentials, Made Traceable.  The future of health is clear✌️
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This is no small announcement — our favorite clinically-studied products just hit the shelves at select @ultabeauty locations! 🎉 We’re thrilled to partner with a brand who have already committed to delivering transparency, safety, and sustainability (you know we love that) through their Conscious Beauty program. Get ready to fill your cart with products with high standards: ✨ Each one featuring a clinically-backed formula — head to our website to see all the results by product. ✨ Our most in-demand Rituals, including Essential Prenatal — the #1 best-selling prenatal ✨ Certified Purity Award-winning by the Clean Label Project — showcasing our unwavering commitment to clean supplements. ✨ Inclusion in Ulta Beauty’s prestigious Conscious Beauty program for our standards in ingredients, packaging , and our give back. Drop a ✨ to let us know you’re as excited as we are! #ulta #ultabeauty
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When our founder, Kat was pregnant she couldn’t find a prenatal vitamin brand that she trusted. The vitamins contained questionable ingredients and lacked key nutrients. So she decided to create her own... Ritual was founded with the belief that we deserve to know what we are putting into our bodies and why. Today, Ritual’s Essential Prenatal is the #1 bestselling prenatal in the US.‡ and we couldn’t be more proud 🫶 ‡Based on net sales from industry data including Nielsen IQ, Stackline, and Numerator as of Q4, 2024 and top 5 products.
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Say hello to Essential for Women 18+ — the clinical-backed multivitamin 👋 9 key nutrients, Made Traceable® , with a visible supply chain (we share their sources, studies & suppliers) so you know what you’re putting in your body and why.*
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Nine months in, nine months out ❤️ From pregnancy to postpartum, we’ve found the rhythms to our routine as a family. Cheers to all the moms - you’re the real bodybuilders! 💛
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Ritual was born because our Founder & CEO couldn’t find a prenatal I could fully trust. Transparency was rare, clinical studies were scarce, and discussions about contaminants like heavy metals were virtually nonexistent. We think trusting what you put in your body shouldn’t be a privilege; it should be a right. Women deserve better, and the next generation depends on it.
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Phone ✅ Keys ✅ Wallet ✅ Vitamins ✅ Don’t leave the house without them 😉 Here’s your daily reminder to take your vitamins ✌️
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Yep, that’s right! In fact ~95% of curbside recycling goes straight to landfill 😮‍💨 Here are a couple quick tips for participating in Pact’s program: 👉 Clean out your empties before dropping them off 👉 Check Pact’s collection guidelines. Remember – if your Ritual bottle isn’t clear, it is eligible for Pact 👉 Drop off your empties at a Pact bin – find a list of locations on their website 👉Can’t find a Bin? Download a pre-paid shipping label at: ritu.al/pact
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It’s your last chance to get the scoop on our next Ritual product FIRST 🥄 Tomorrow, we’ll be surprising 25 of you with early access — can you guess what we’ll unwind 😉? P.S. There’s still time to get selected! Head to our post from Wednesday and learn how you can try this new Ritual early!
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GRWM to drink milk, play and cry 😉 P.S. Consider this your gentle reminder to take your Postnatal Multivitamin, designed to support the new nutrient demands of postpartum and lactation*
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Just a little something to take the edge off 😮‍💨 Prime Day deals are winding down — make sure to grab your next Ritual before it’s too late! #explorepage✨ #primeday #primedaydeals
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Lame history: In 1977, an FDA policy recommended excluding women of childbearing potential from Phase I and early Phase II drug trials.1 This meant that up until 1993 (frickin ‘93!) women were left out of the sample population of clinical studies, leaving a massive gap in data about how medications impact women’s bodies.2 Today, the health data gender gap means that many existing healthcare and nutrition recommendations are based on data extrapolated from studies conducted on men. This is a dangerous and negligent way to practice medicine, and underlines why clinical studies on women— like the one we just completed on our Essential Prenatal — are critical. 1 “History of Women’s Participation in Clinical Research.” National Institutes of Health, U.S. Department of Health and Human Services, 24 Apr. 2024, orwh.od.nih.gov/toolkit/recruitment/history. 2 Office of Research on Women’s Health. History of Women’s Participation in Clinical Research. National Institutes of Health, Department of Health & Human Services, 2024.
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It might be time to cause a stir 🥄 we're launching a new Ritual soon and we want our community to try it first. To get yours, like this post and comment your DREAM Ritual product below. We'll be surprising 25 of you next week with early access to our newest Ritual 😉
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